Analytical categories for Critical Disocurse (semiosis) Analysis
This is a tentative systematisation that I have put together for the categories, methodologies and aspects that are relevant and/or crucial in analysis of social representations of certain social actor(s) in discourse. This is mainly based on works of Wodak, Van Dijk and Van Leeuwen.
The three step analytical framework, on one hand, looks at what there is in terms of Actors, Actions and Argumentations and on the other hand, it considers how these three levels are operationalised and realised in a discourse. That is; it starts with what social actors are(not) present in the text, how and under what processes and aspects they are represented. Such what and how course of action is adopted for the argumentation level too.
The mechanisms listed under the aspect/ processes category are mainly discourse analytical ones in a sense that they have been proposed and adopted by many discourse(text)oriented research. However, the levels of analysis –actors, actions and arguments- can be applied to other modes of communicative events i.e. visual representations of social actors in movies, sitcoms or TV shows. Moreover, several aspects/processes mentioned here can also be applied in multimodal representations as analytical categories while some more can be re/defined based on the affordances of the medium and characteristics of the social actors under investigation.
19 Comments:
Dear Majid,
good to see you posting again. This systemisation is interesting, but I was wondering: how does it cope with degrees of presence in a text? That is, a continuum with 'foregrounded' (or perhaps emphasised) at one end and backgrounded (or perhaps de-emphasised) at the other? Passivisation may cause particular problems for your level one diagram, more complex even than euphemisms and vagueness, given that it necessary denotes a kind of non-present presence. Just a thought!
best wishes, John
I wonder about your use of 'topoi' as a synonym of arguments. I see topoi far more as just one of the means by which argumentation is enacted, in other words part of the 'Aspects/Processes'.
Dear John
Thank you very much for your comment and also visiting my blog.
Well, I guess your question is not only related to a single foregrounding or backgrounding mechanism i.e. passivisation but it applies to all the categories of analysis. Yes, we can always discuss the existence or lack of a certain linguistic feature or even topoi along with the degrees of presence (or absence) of a feature which may emphasize or de-emphasize good or bad qualities of certain social actors. But depending on what goal we pursue these features may be interpreted differently. In CDA all the mechanisms are explained in terms of the macro schema which is relevant to that specific event or social actor. This is why CDA is problem based and that it takes on board a political stand. More 'scientific-bound' approaches may argue that there is a 'neutral level' from which we may be able to do an 'objective' analysis. To me such a notion is inherently impossible to operationalize furthermore it is contrary to the goals of CDA in being critical at all levels. That is, we may even decide to criticize a set of norms (or discourses) that may be at work to 'create' the very concept of neutrality and that such notions may be wrong or misleading.
CDA theoretically embraces the notion of wrong vs. right and this helps interpreting the methodological categories on one hand and on the other hand fulfils the notion of criticism.
This is a long discussion, I hope I have been able to aswer your question to some extent.
Dear Johnny,
Thanks a lot for commenting.
What I can say is that I have used topoi here as the main content of argument which are used somehow categorically for or against any social actor(s). In the same line, I have considered all the other aspects of argumentation as features which influence -with varying degrees and qualities- the content of the argument provided.
This is an interesting view, and one that is perhaps in keeping with the Aristotelian concept of a 'common topos' in classical rhetoric.
Compared to other more contemporary uses of 'topos' (e.g. in Reisigl and Wodak 2001, 'Discourse and Discrimination'), though, it seems to me to be a rather inflationary use, so I would argue for keeping to a more narrow definition (perhaps more akin to the 'special topos' in Aristotle). Reisigl and Wodak define them as 'parts of argumentation that belong to the obligatory, either explicit or inferable, premises' (2001:74-75).
I don't really see how the term 'topos' is distinct from the term 'argument' in your model - isn't the content of an argument the same thing as the argument itself? If not, what do you mean by 'argument'? Or by 'topoi' do you mean certain parts of the argument (e.g. predicates), in which case aren't there already terms which accurately describe these?
Looking forward to discussing this more (here or in person!).
Johnny.
I was editing my literature review and remembered that this part may clarify a bit the definition of Topoi as the question was raised again.
....Kienpointner (1992, 1996) elaborates on two possible meanings of topoi in Aristotelian notion and states that the notion can be understood as having two functions; ‘selective function (hence the name of topos as a ‘place’ where arguments can be found) and the guarantee function. According to the first function, topoi are search strategies which enable the speaker to choose relevant arguments from the set of all possible arguments. The latter function allows as equation of Aristotelian topoi with reference warrants: they guarantee the plausibility of the transition from premises to the conclusion’ (Quoted from Reisigl and Wodak 2000 Kienpointner 1996:562)
It is the latter notion that the prejudice discourse draws on as the topoi employed by discriminatory language are already agreed upon discourses and they merely seem to be imported to justify the already made conclusion...
Bravo, magnificent phrase and is duly
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